Heineken®,
the World’s leading international premium lager beer has explained the
rationale behind its bringing the UEFA Champions League Trophy to
Nigeria. This is coming just as the Champions League enters
thecritical 2013/2014 knockout stage. The trophy which arrived in the
country yesterday with brand ambassador Ruud Gullit, ex-international
Footballer and coach,will make a city wide tour of Lagos.
The
UEFA Champions League Trophy Tour has been presented around the world
for eight consecutive years by Heineken®, a UEFA Champions League
partner, and will give footballenthusiasts in Nigeria, Argentina and
Vietnam the chance Meet the Trophy this year. Like Heineken, the trophy
is a true global icon. It represents the excellence of the UEFA
Champions League worldwide and symbolizes the ultimate prize in European
club football.
In
order to make the event memorable, various events and activities have
been lined up by the brand to give consumers, trade partners, as well as
the media first hand contact with the trophy which was last in Nigeria
in 2009.
Speaking
at the Trophy Tour press briefing in Lagos, Mr. Walter
Drenth, Marketing Director Nigerian Breweries Plc, said,“the Champions
league trophy tour, outside of Europe,isa uniquely
Heineken®experience.Heineken® is the world’s most International Premium
Lager beer and the only brand able to take the trophy on an
international tour.” Drenth continued, “The UEFA Champions League has a
long and distinguished heritage and is the pinnacle of European club
football.
The
Trophy Tour demonstrates the true global reach and appeal of the UEFA
Champions League making there no better partner for Heineken®. We are
delighted that together with UEFA we can reward the passion and
dedication of football fans around the world by taking the trophy to
them.”
The
Champions league is the most prestigious club platform for
international football stars and their clubs. With over 150 million TV
viewers watching live coverage of the UEFA Champions League in 220
countries and territories every match week, this premier-sporting event
has become global and fits perfectly with the Heineken® brand, which is
enjoyed in almost every country in the world.
About Heineken®
The
Heineken® brand that bears the founder's family name - Heineken- is
available in almost every country across the globe and is the world's
most valuable international premium beer brand.
To
follow Heineken® on Twitter visit www.twitter.com/heineken and to
become a fan on Facebook go to www.facebook.com/heineken. To view
videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Heineken®- UEFA Champions League sponsorship
The
core focus of Heineken® activation of the sponsorship is to bring fans
in Europe and abroad high quality UEFA Champions League experiences. The
UEFA Champions League is the most prestigious club platform for
international football stars and their clubs. With over 150 million TV
viewers watching live coverage of the UEFA Champions League in 220
countries and territories every match week, this premier-sporting event
has become global and fits perfectly with the Heineken® brand, which is
enjoyed in almost every country in the world.
Enjoy Heineken Responsibly
Heineken®
continues to integrate its responsible consumption program into all
UEFA Champions League sponsorship activities. Every stadium hosting a
UEFA Champions League match features "Enjoy Responsibly" on one of its
three perimeter boards around the pitch, complementing the regular
Heineken® boarding. In addition, an Enjoy Heineken® Responsibly 5-second
match bumper broadcasts several times during UEFA Champions League
matches with an estimated audience of 150 million viewers per match
week.
READ MORE: http://news.naij.com/61721.html
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